Repositioning VSC Ventures into becoming an obvious player in the Physical AI space while organizing the fund platform.

CLIENT

VSC Ventures

YEAR

2026

Building a distribution engine for a media-first vc firm.

STORY & IMPACT

VSC Ventures invests in physical AI, robotics and infrastructure. It does more than provide capital: it helps portfolio companies work through brand, marketing and distribution. As the firm approached its second raise, it needed to become the fund technical founders thought of first and show LPs why that broader model was worth backing.

The podcast, YouTube content, newsletter, website and Dirty Jobs Summit reached different audiences, but VSC Ventures looked like four different houses rather than one firm. We brought them together around one position, visual identity and distribution system, then consolidated the podcast, shorts and reels into one house called Climb so founders, co-investors and LPs could see the same model wherever they encountered VSC Ventures.

Season three grew podcast subscribers from about 500 to roughly 4,000. One episode reached 89,000 views, and the videos passed 300,000 views collectively. The stronger guest mix and the relationships around VSC Ventures were the real measure: they put the firm into more credible conversations with founders, co-investors and LPs and moved it closer to becoming the fund technical founders think of first.

SERVICES RENDERED

BRAND DESIGN

WEB DESIGN

PODCAST MANAGEMENT

DISTRIBUTION PARTNERSHIP PACKAGE

01 BRAND IDENTITY & NARRATIVE SETUP

The first job was to reposition the brand around Physical AI but not in the same way as others, VSC wanted to maintain the industrial & loud nature of the fields of application of physical AI.

02 CORE BRAND KIT

03 distribution assets & applications

With multiple active distribution channels across content, events & a community. We created the visual system to be able to accomodate the needs of the distribution channels with a major focus on the Climb podcast which was a major driver for it's network growth.

04 LP RELATIONSHIP PARTNERSHIP

We revamped the LP & partner communication system, from the emails to decks and newsletters, we recreated the LP communication assets to fit into the new brand system and carry LPs along through this transition.

Quarterly updates translated fund activity, market context and portfolio progress into a more visual format that was easier to read on mobile and the system kept LP communication useful, consistent and connected to the wider VSC brand.

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