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Helping a media-first venture fund become the first choice for founders in physical AI & infrastructure
CLIENT
VSC Ventures
YEAR
CATEGORIES
• Media
• Distribution
Building a distribution engine for a media-first vc firm.
STORY & IMPACT
VSC Ventures invests in physical AI, robotics and infrastructure. It does more than provide capital: it helps portfolio companies work through brand, marketing and distribution. As the firm approached its second raise, it needed to become the fund technical founders thought of first and show LPs why that broader model was worth backing.
The podcast, YouTube content, newsletter, website and Dirty Jobs conference reached different audiences, but VSC Ventures looked like four different houses rather than one firm. We brought them together around one position, visual identity and distribution system, then consolidated the podcast, shorts and reels into one house called Climb so founders, co-investors and LPs could see the same model wherever they encountered VSC Ventures.
Season three grew podcast subscribers from about 500 to roughly 4,000. One episode reached 89,000 views, and the videos passed 300,000 views collectively. The stronger guest mix and the relationships around VSC Ventures were the real measure: they put the firm into more credible conversations with founders, co-investors and LPs and moved it closer to becoming the fund technical founders think of first.
01 BRAND IDENTITY & NARRATIVE SETUP
We gave VSC Ventures one position and a job for each channel: it was the fund that did more than invest—it helped founders work through brand, marketing and distribution.
02 CORE BRAND KIT
03 distribution assets & applications
An episode is not the product. The product is what the episode leaves behind: a clip that travels, a room that fills, a name a founder recognises the next time it appears in their inbox.
04 LP RELATIONSHIP PARTNERSHIP
An episode is not the product. The product is what the episode leaves behind: a clip that travels, a room that fills, a name a founder recognises the next time it appears in their inbox.
Our engagement therefore focused on closing that perception gap through a tightly integrated system: strategy and narrative positioning, a refined visual identity, LP communications infrastructure, and a distribution partnership designed to carry the story consistently across decks, events, media, and digital channels. The work gives them a platform that finally matches the precision and intentionality of how they actually invest.
Finding a mentor is more than just asking someone to mentor you, it's about how you approach mentorship. In this video, I share tips that will help you approach mentorship the right way.
This should be a very good title draft for the website section. Captivating and simple enough.
05 WEBSITE DESIGN
06 DISTRIBUTION PARTNERSHIP
