For firms that want to build a media channel around the people, ideas, and conversations that already matter to their market.
NICHE LEADER CONTEXT
/ 01 WHO IS THIS FOR?
A podcast can be useful for far more than publishing episodes. Done properly, it creates a reason to speak with people you want to know, gives the firm a consistent point of view in the market, and builds an audience around a subject it wants to become associated with.
Done poorly, it becomes another content obligation the team struggles to maintain. This service is for firms that see a podcast as part of their distribution strategy, not just a marketing asset.
We help define what the show should be about, who it should bring into the firm's orbit, why those people would want to participate, and how each conversation can continue creating value long after the episode is published.
/ 02 TYPICAL CRITERIA
The firm has a clear market, thesis, or area of expertise it wants to become more associated with
There is a meaningful network of founders, operators, investors, clients, or industry experts the firm wants to build stronger relationships with
The team wants to publish consistently but does not have the internal capacity to manage production
An existing podcast has become inconsistent or lacks a clear editorial direction
The firm wants content that creates relationships and authority rather than simply increasing posting frequency
There is a clear audience the show can serve over time
The team is willing to treat the podcast as an ongoing channel rather than a short campaign
/ 03 WHAT'S INCLUDED
Podcast strategy covering the audience, editorial territory, positioning, format, and role the show should play within the firm's broader distribution strategy
Show concept, naming direction, recurring formats, and editorial structure
Guest strategy focused on the people and relationships most relevant to the firm's goals
Support with guest outreach, scheduling, preparation, and episode planning
Research and briefing before each conversation so the host enters with enough context to make the discussion worthwhile
Recording and production management
Editing, sound, publishing, and distribution across the relevant podcast platforms
Episode titles, descriptions, show notes, and supporting copy
Short-form clips, written excerpts, and other useful assets created from each episode for wider distribution
Ongoing editorial planning and iteration based on which conversations, guests, and themes are creating the most value
/04
The value of a good podcast is not only in how many people listen.It is in who agrees to come on, who starts paying attention, which conversations become relationships, and what the firm becomes known for after enough of those conversations compound.
O4 FREQUENTLY ASKED QUESTIONS
Do we need a large audience for this to be worthwhile?
Do you help us find guests?
Does someone from our team need to host it?
What if we already have a podcast?
How often should we publish?