Sponsoring & partnering with the largest tech event in the nordics to double it's attendees & quadruple event partners & sponsors.
CLIENT
Nordic Tech Week
YEAR
CATEGORIES
• Media
STORY & IMPACT
Nordic Tech Week began with a simple objection to the way technology conferences were usually run. The most useful rooms were expensive, closed and often shaped around people who already knew one another. Its answer was a free, decentralized week that brought founders, investors, operators, executives and students into the same ecosystem.
The first edition proved the model. It also exposed the next challenge. A week made up of independent events, a flagship conference and multiple audiences needed to feel open without appearing improvised. It needed enough energy to attract a new generation, enough confidence for major sponsors and enough structure to help every participant understand where they belonged.
Our role was to create that structure. We developed the strategy, identity, website, motion and campaign systems that could make hundreds of separate moments feel like one recognizable week.
During the engagement, Nordic Tech Week grew from 11,000 to 25,000 attendees, from 40 to more than 300 events and from seven to more than 25 sponsors.
01 BRAND IDENTITY & NARRATIVE SETUP
The earlier identity relied heavily on the common "Northern Lights" references but that had made the brand to feel average, corporate & less community friendly. We created a much more vibrant, modular & adaptive brand system to make the event come to life and worked with the team to secure partners & sponsors for this year's edition.
02 CORE BRAND KIT
03 distribution assets & applications
A huge problem most events of this scale run into is having a fragmented identity due to so many attendees. This year we created a unified "Spread The Word" interactive tool that everyone could use to amplify the event without it resting on the shoulders of the marketing team.
04 DISTRIBUTION PARTNERSHIP
After creating the unified identity system & creative materials for the team, we then focused on creating announcement and hyper videos to generate as much traffic on social media. This played an integral part in helping the marketing team execute much faster and on a much larger scale than they have in the prevous version.
Over the course of the 6 months, we were fully embedded into the day to day preperations for the event and created all the pre-event, event days and post event assets across both print and digital.
Within 3 months of content & creative support, the team had already registered more attendees than they had in the previous year.
05 WEBSITE DESIGN
The final part of our engagement was creating a unified website for the entirety of the events, partners, speakers and other sub pages to help the team quickly adjust on the fly without being overly dependent on us and on the fly.
