The Same Cloth is a podcast targeting Carnegie Mellon University alumni and current students. We created the show's brand identity and manage guest development to bridge both generations of the CMU community.

The Impact

We built a visual identity that balances sophistication with youthful energy - avoiding the trap of targeting only alumni or only students. The design is grounded, elegant, and simple, but with vibrant aesthetics that resonate with younger audiences. Through strategic guest sourcing from the CMU network, the podcast connects alumni stories with student ambitions.