Uncovered Media is a media company with multiple publication verticals (VC Uncovered, LP Uncovered, CTO Uncovered, and more). We created a flexible brand system that adapts across their growing portfolio of sub-brands.

The Impact

We built an adaptable visual identity system that maintains consistency across Uncovered's multiple verticals while allowing each sub-brand to have its own personality. We migrated their newsletters from Beehive to Substack, created a scalable thumbnail system, and helped launch their inaugural publications with ghostwritten content. The website now serves as the central hub for all Uncovered properties.