Hotwire is Condoit's podcast focused on building network and relationships within their industry. We created the show's complete brand identity and manage guest development.

The Impact

We built Hotwire's brand identity to resonate with both executives and field workers - the people actually working in data centers and infrastructure. Drawing inspiration from circuit boards, electrical schematics, and the grungy, technical aesthetics of the industry, we created a visual identity that feels authentic to their audience. Through strategic guest sourcing and branded assets, the podcast has become a key relationship infrastructure for Condoit's team.