Brand Identity Design

About this service

Most VC firms default to "clean and minimal" branding that accidentally hides what makes them different. We build visual identities that make your edge obvious - whether that's being media-first, thesis-driven, or deeply embedded in a specific ecosystem. Your brand identity becomes a tool in your distribution engine, helping you stand out in competitive rounds and making it clear why you belong on a cap table.

Work we handle:

• Strategy sessions to figure out what actually makes you different

• Creating your visual identity (logos, colors, fonts, core design elements)

• Building templates your team can use without needing us

• Making sure everything works together as one system

• Setting up guidelines so the brand stays consistent

Typical deliverables:

• Your complete brand identity package

• Templates for presentations, social media, and documents

• Brand guidelines your team can reference

• Files in formats you can actually use

• Email signatures and basic stationery

Add-ons:

• Refreshing the brand as your firm evolves

• Custom illustrations or visual elements

• Animated versions for video content

• Redesigning your pitch deck with the new identity

• Templates for portfolio company announcements

What we need from you:

• Honest conversations about what makes you different (not what sounds impressive)

• Examples of brands you like and why they work

• Any existing materials you're currently using

• Feedback at key moments (we'll keep it to 2-3 rounds)

• Final sign-off before we wrap